About Us

Wine Hooligans was founded in 2013 with one simple goal: develop & deliver you cutting edge products in growth categories. To that goal, we’ve built an award-winning portfolio of National, Private Label & Control Brands that collectively sell 800,000 cases annually. Meet some of the people that have gotten us to where we are today.

Dennis Carroll,

Always rooting for the underdog, Dennis has made it his life’s passion to help the little guy get to the top. He built Wine Hooligans from the ground up with the vision of helping small producers better find their way to market.

Stephen Bei, National Sales Manager

Steve’s been making change in the wine industry for over 15 years now. He’s been successful at developing new business, managing teams and a national network of wholesalers. He leads by example and we’re happy to have him at the helm of our ship.

Patrick Morgan,
V.P. Operations

During his twenty years in the wine space, Pat spent a good chunk of that as a retail buyer. He brings this valuable insight to Wine Hooligans—allowing us to better understand you, the all important customer.

Janna Tonahill, Director of National Accounts

With a degree in communications, Janna’s focused her talent on selling wine to some of the largest retailers in the U.S. She’s strategic, direct, and gets stuff done (for us and for her customers).     

Adam LaZarre,
Director of Winemaking

Founding winemaker behind Cycles Gladiator, Adam has worked on enough brands, with enough teams that he is the perfect guy to oversee all winemaking for the Wine Hooligans brands.

Chris Braman, Southern Division Manager

Don’t be fooled by his southern charm, Chris is a force to be reckoned with and we’re lucky to have him managing our business in the South. Pro tip, you may be able to score some points if you have positive things to say about Florida State football. 

Dale Randall, Northeastern Division Manager

“Don’t get somewhere as fast as possible. Get somewhere as good as possible.” This quote (written by E. Izzard) was pulled from Dale’s email signature. We believe in doing things right and this applies to how we build our business—brick by brick from the ground up. Dale’s been a part of this since the beginning.  

Kent Godwin, Export Manager

You would never know this man flies around the world for a living—he makes it look effortlessly smooth. Thanks to him, you can find Wine Hooligan’s brands from Taiwan to Canada to Japan to Ukraine.  

Chris Bates, Central Division Manager

“Running a business within a business” is a beautiful description of what Chris does for us. Managing wholesalers from Colorado to Michigan, he’s able to draw on his diverse industry experience to develop and execute on creative solutions that keep us moving forward.

Anna Frizzell, Marketing Director

Anna is our maestro of marketing. From her extensive industry experience, MBA studies and overall curious personality, Anna expresses knowledge and expertise with leadership and sophistication.

Damian Davis, Founder of Portlandia Vintners

It’s tough to put a title on this guy—he’s fondly referred to Tasdamian Devil around here. As the founder of Portlandia Vintners, he zigzags across the country represent’n, while simultaneously designing displays, building presentations, and showing up for every consumer event he can.